Advertising device.



W. F. BRINGE.v ADVERTISING DEVICE.

APPLlcATloN man SEPT. 30. 191s.

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Y sans WILLIAM IE. BRINGE, OF MILWAUKEE, WISCGNSIN', ASSIGNOR TO A'IHEOIDCCRE LEUBUSHER AND BENJAMIN F. SALZSTEIN, BOTH' OE MILWAUKEE, WISCONSIN.

ADVERTISING DEVICE.v

Specification of Letters Patent.

Patented J an. 29,1918.

Application filed September 30, 1916. Serial No. 123,088.

To all whom t may concern:

Be it known that I, WILLIAM F. BRINGE, a citizen of the United States, residing at Milwaukee, in the county of Milwaukee and State of Wisconsin, have invented a certain new and useful Improvement in Advertising Devices, of which the following is a full, clear, concise, and exact description, reference being had to the accompanying drawings, forming a part of this specification.

My invention relates to advertising and display devices and contemplates a unique placard which can be employed in attractively dressing a show case or show window where it is desired to apply legends to wares for sale or articles on exhibition.

In arranging a window or show case display the use of ordinary placards is generally discouraged since they tend to mar the general attractiveness of a display and its effect as a whole, notwithstanding` the fact that from a utilitarian point of View it would be desirable to employ placards.

Ordinary placards can not be well and conveniently applied to the particular articles to which they refer, unless they be so small as to be useless or unless the various wares are too widely spaced apart to use the alloted space economically.

It is the object of my invention to provide a new placard which shall not be subject to the difficulties of the prior art and which shall at once provide a device which may conveniently and attractively be applied directly to an article on display or to a surface upon which the article is laid in such a way as to make its application to the article unmistakable and artistically attractive.

To the ends above pointed out, I provide a placard of cut-out lettering, continuous and of flexible and resilient sheet material, provided with a plurality of supporting spears, whereby the placard itself may be fashioned into any desirable form and, in this form, be held in place by the relative disposition of the spears which thus simultal neously support the placard and maintain it in the particular form selected. The fact that the lettering is cut out increases the flexibility of the device and the possibilities of artistic and economical disposition.

In order that my invention may be more Fig. t is a plan view showing the device in connection with a watch on display, as

a simple illustration of its capabilities; and

Fig. 5 shows a modified form of construction, in end view.

The placard itself is of cut-out lettering, I

as illustrated at 6 in Fig. l, being preferably of that type of lettering which is in and of itself continuous, vsuch as script. This continuous member 6 is of resilient and flexible sheet material, preferably of metal, stamped out, although it could be made of some other suitable material, and in other ways. Extending downwardly from the bottom of the member 6 there are a plurality of pins or spears 7,7, spaced quite widely apart and secured in place in any convenient manner, for instance, if the member t3 is of metal, by soldering them to the back of the member, as illustrated in Figs. l, 2 and 3.

inserted in the member 8 .which may bev assumed to be the floor-board of a show case or display window, or a display pedestal or the like. I have illustrated further spears or pins 7a, 7", which may be applied to the member 6, for purposes of certain shaping whiehmay be desired, particularly when the member 6 has considerable length.

Fig. 4. `illustrates a simple formation wherein the member 6 has been fashioned into substantially semicircular form, the spears 7, 7 being inserted in the member 8 with the member so formed. The member t is'notbent beyond its elastic limit and its resiliency brings it back to planar shape, when the spears are released from the member 8, so that the device can'be used again in another form withoutV showing signs of having been previously otherwise formed. `While the device is in use in this way, however, the spears 7, 7 support it in upright position and maintain itin desired form, for instance as partially to surround the Watch fw 4) on display, the relative positions of the spears determining the particular extent of tlie concavity as desired for artistic and economical reasons.

in Fig. 5 I illustrate a modification which can be employed Wlien the member 6 is made of metal. Here the spear 7 is made integral with tlie member 6, thus effectively simplifying the manufacture.

I claim:-

Iii an advertising device, a placard mem- @eples ei this patentmay be obtained for ber of flexible and resilient material, and a plurality of spears secured thereto, said spears being adapted for insertion 1n a suitable body to support said placard member l5 my name this 26th day of September, A. D. 20 1916. Y

WiLLiAM F. BRINGE.

ive Aeents each, by addressing the 'omiiiiss'ioiier 'of Patents,

Wasliiigtom'. 

